Jay is a cofounder of Beyond Pesticides and has served as its director since 1981. Jay dedicated himself to finding solutions to pesticide problems after working with farmworkers and small farmers through an EPA grant in 1978 to the national advocacy organization Rural America (1977-1981). Since that time, Jay has helped to build Beyond Pesticides' capacity to assist local groups and impact national pesticide policy. He has tracked specific chemical effects, regulatory actions, and pesticide law. He is very familiar with local groups working on pesticides and has helped develop successful strategies for reform in local communities. His work with media has helped to bring broader public understanding of the hazards of pesticides. Jay has a Masters in urban and regional planning with a focus on health policy from Virginia Polytechnic Institute and State University (1977), and a B.A. from Grinnell College (1975) in political science. In September 2009, U.S. Department of Agriculture Secretary Tom Vilsack appointed Jay to the National Organic Standards Board (NOSB), where he completed a 5-year term in January 2015.