Paul Holmbeck

World Board Member - IFOAM

Paul Holmbeck led Organic Denmark as director until 2020, playing a leading role over 25 years in developing Denmark’s ambitious organic goals and policies and a strong organic organisation as a driving force for change. Organic Denmark represents organic farmers, consumers, food professionals and food companies, representing 90% of organic sales in Denmark. Pauls lobby work is credited with securing support for organic policy from 11 of 12 political parties in the Danish parliament, and he is co-author of much of the broad policy framework in Danmark for organic innovation, market development, farm conversion and 60 percent organic in all public kitchens. Policies that won a UN Future Policy Award for impact in 2018, and which have inspired much of the European Union’s Organic Action Plan towards the EU goal of 25 percent organic in the EU. Paul’s team also spearheaded market partnerships with major retailers that have – together with effective consumer communication -- made Denmark the world leader in organic sales, with organic market shares for many basic foods like milk, eggs, flour and many vegetables and fruits of 30-60% of total market share. Over 80 percent of Danes buy organic food, and over 70 percent now buy organic food every week. Today, Paul is Director in Holmbeck EcoConsult, where he advises leaders in government, business, and NGOs around the world on organic market strategies, effective policy frameworks and organizational development. Most recently chosen by the European Commission to present best organic policy practice for ministry officials from the 27 EU member nations. Currently advising on national organic policy and strategies in The Netherlands, Canada, Tanzania and Uganda. Paul has served on the IFOAM – Organics International World Board since September 2021.