James Morrell

James Morrell has been engaged in food systems development work for over 30 years with a focus on building consumer connections to local agricultural products, retail operations, and leadership development within the natural foods sector. As a native-born Vermonter, James has worked with leading independent grocers, food focused cooperatives, and non-profit organizations throughout North America. James specializes in supporting the development of vibrant local and regional food networks, emphasizing the implementation of more sustainable agricultural practices and the use of a diversified farming approach as a foundation for success.

As an advocate for healthy food access, organic growing practices, and equitable workplace culture, James has utilized his experience as an operator to help organizations enhance their daily practices and establish effective procedures to deliver upon their mission and desired impact. As a member of the consulting cooperative Columinate, James continues to apply his experience in pursuing a more ethical food system through his work with organizations by promoting sustainable operations and mutually beneficial trade relationships that support economic viability and food security in the communities they serve.